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Green SM changes its brand from Xanh SM to Green SM. The Green Smart Mobility and Intelligent Transport Joint Stock Company (GSM) announced the brand change from Xanh SM to Green SM. The change aims to unify brand identity across the entire system and marks the company's three-year operation. In…
Behind conversations on social media that seem ordinary lies a structural transformation. The aging-economy beauty sector, which had long played a secondary role, is gradually becoming a focal point.
According to Research & Markets, the market for products and services related to anti-aging is projected to grow by up to 58%, reaching 80 billion USD over the next five years. The article also notes that, in Asia, the Chinese and Japanese cosmetics markets are shifting their target toward older women as their primary customers.
A recent example highlighted in the content involves Ava Lee, a Korean content creator known online as @Glowwithava. In a video posted during an evening, Lee discusses the latest skincare routine, but the protagonist is not Lee—it is her mother.
In her 60s, Lee’s mother demonstrates the daily skincare routine with practiced ease, presenting a radiant, youthful complexion. The video gained attention not only among Lee’s 927,000 Instagram followers but also on the Chinese social platform Xiaohongshu (Little Red Book).
For younger audiences, the post is framed as evidence of a hopeful beauty standard for aging. For older viewers, it is presented as a form of representation.
Premium gym chains are entering a “golden era” that is ending or already in decline, as rising operating costs collide with shifting consumer preferences toward more flexible, community-based ways to exercise. Long-term memberships are shrinking, margins are pressured by higher rents and facility expenses, and competition from smaller, more personalized…
