Dat Xanh Reorganizes Top Management as It Appoints New Chairman and Chief Executive to Drive Growth in a New Era

Dat Xanh reorganizes top echelon leadership: When a leading enterprise proactively defines its development strategy for a rising era On April 16, the Board of Directors of Dat Xanh Group appointed Mr. Bui Ngoc Duc — the Group’s CEO — as Chairman of the Board, replacing Mr. Luong Ngoc Huy. At the same time, Mr. Nguyen Truong Son — Deputy General Director of Investment, Chairman of Dat Xanh Services — was appointed Chief Executive Officer of the Group. New strategy, new brand, new team The move to consolidate senior leadership at Dat Xanh comes as Vietnam’s private sector enters a new phase, with higher requirements for management capacity and the ability to expand into international markets. In addition to policies encouraging private sector development, the government recently issued the International Market Expansion Program for 2026-2030, which emphasizes supporting and promoting private enterprises to invest and conduct business abroad comprehensively and effectively. This is viewed as an opportune time for Dat Xanh to reposition before entering the next growth cycle. In this context, Dat Xanh opts for a more proactive approach, starting with restructuring the brand and operating model. The focus of this process is to redefine two core business areas: property development and property services. This separation is a preparatory step for the company’s new operating structure. With the “New Strategy - New Brand,” Dat Xanh needs a corresponding leadership structure to address the governance challenges of the newly reorganized operating machinery. This is a necessary preparation to operate an ecosystem being comprehensively reorganized from operating models to brand identity. Mr. Bui Ngoc Duc – the “architect” of the transition [image] Mr. Bui Ngoc Duc — New Chairman of Dat Xanh Group Mr. Bui Ngoc Duc graduated as a construction engineer from Ho Chi Minh City University of Architecture and completed an MBA at Open University Malaysia. With more than 25 years of experience, he has participated in the development of major projects for international groups in Singapore, Australia, Korea, and Indonesia, and has extensive experience in international cooperation. Having been with Dat Xanh for over 12 years, he played a pivotal role in establishing operating platforms by standardizing processes and internal governance systems. In 2018, he held the position of Chief Operating Officer, before being appointed CEO for the 2020–2026 period. During periods of volatility, he led the company to maintain stable operations, manage risk, and lay the groundwork for recovery. Deep market and organizational insight underpin his move to the role of Chairman of the Board, focusing on creating a long-term strategic framework and gradually standardizing governance to international practices. In the new role, Duc will focus on foundational tasks: shaping the overall business model, restructuring finances, and establishing relationships with financial institutions and international strategic partners. His core mission is to design the future operating framework, ensuring strategies are controlled and implemented consistently and sustainably across the system. Mr. Nguyen Truong Son – The execution engine in the new phase [image] Mr. Nguyen Truong Son — New CEO of Dat Xanh Group Mr. Nguyen Truong Son graduated in Business Administration from Hanoi University of Commerce and earned an MBA from Maastricht University. Joining Dat Xanh in 2011, his more-than-15-year journey at Dat Xanh has been linked to core business areas. Since 2017, as Deputy General Director in charge of investments, he directly evaluated, appraised, and implemented many key projects. By 2022, while serving as Chairman of Dat Xanh Services, he accumulated experience in running a listed company with high transparency, disclosure, and market expectations. This is considered a crucial foundation for his future leadership role. In his new role, Son’s responsibilities are to directly lead the comprehensive restructuring of the Group’s business operations, strengthen internal operations to international standards, meet growing expectations from financial institutions and partners. In this context, the new leadership team must be capable enough to achieve strategic objectives in the new cycle to expand internationally. The clear separation between ownership and management aims to reduce dependence on a single individual, and to ensure the system can operate continuously according to established processes and principles. This marks an important step toward aligning with international governance standards—an aspect often considered when markets assess a company’s readiness to scale and attract capital. In a context of favorable conditions for private-sector development, Dat Xanh’s proactive restructuring of development strategy, renewed brand model, and appointment of experienced leadership will propel the group to higher growth in the new growth cycle, entering the era of expansion for the nation.