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Equifax announced a strategic partnership with Ataeva to launch the Ataeva Product Suite, a diagnostic toolkit intended to help financial institutions more accurately value potential customers and optimize portfolio performance to drive profitable growth. The collaboration introduces two market-validated solutions—Ataeva TAPS℠ (Total Annual Plastic Spend) and Ataeva CYM℠ (Card Yield Metrics)—powered by Equifax consumer credit data.
The Ataeva Product Suite uses more than 100 FCRA-regulated attributes to generate proprietary metrics designed to identify revenue potential and maximize return on investment for credit issuers. The solutions are built on up to 12 months of trended data, enabling institutions to develop portfolios that target low-risk revolvers and high spenders.
“This partnership is driving sustainable value for our financial institution customers,” said Harald Schneider, Global Chief Data & Analytics Officer at Equifax. “By integrating these predictive attributes, we are empowering financial services to create a highly personalized, profitable and compliant strategy across every phase of the customer lifecycle—from acquisition pre-screening to proactive, data-driven retention. This capability elevates the industry standard for risk assessment and portfolio optimization.”
The partnership centers on two solutions:
Ajay Pillai, Co-Founder of Ataeva, said the suite addresses prospect valuation inefficiencies by combining Ataeva analytics with Equifax data assets.
“By combining Ataeva's advanced analytics with the differentiated data assets provided by Equifax, we are helping to solve the market's core inefficiency in prospect valuation,” said Ajay Pillai, Co-Founder of Ataeva. “The Ataeva Product Suite helps give issuers the proprietary metrics to accurately identify true revenue potential and build highly profitable portfolios of low-risk revolvers and high spenders.”
Equifax said the tools provide credit unions and community banks a path to gaining market share by leveraging superior data to identify and acquire high-value customers, strengthening their competitive position against larger financial institutions.
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