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A wave of deposit-rate cuts is sweeping across the banking system, marking a turning point in investment behavior, particularly in the real estate market. As the cost of capital cools, money is moving away from short-term “flipping” cycles toward assets with durable value and long-term yield potential.
Market surveys indicate that 30 domestic commercial banks have lowered deposit rates. In a lower-rate environment, savings become less attractive, prompting funds to seek new opportunities with more stable returns. Real estate, being sensitive to monetary policy, has quickly become a destination for capital.
Unlike previous cycles, the current rebound is characterized by caution and greater selectivity. Market research shows buyers’ behavior is shifting toward a “look a lot, ask thoroughly, compare deeply” approach. Instead of chasing short-term speculative opportunities, investors are prioritizing products with complete legal documentation, good locations, and real-world cash-flow potential. At the same time, the use of self-owned capital or safer financing packages is becoming more common.
Batdongsan.com.vn’s survey, cited by Dong Quang Can, Senior Business Manager at the company, found that 60% of participants are cautious about macroeconomic fluctuations, while 40% remain willing to invest if they find a suitable product.
Selection criteria also vary by buyer intent. For buyers planning to purchase, products that can be moved in immediately or generate cash flow account for 64%, while 25% focus on assets with more affordable prices.
“With solid macro foundations, synchronized infrastructure, and transparent legal frameworks, capital is tending toward real, sustainable value,” said Dong Quang Can.
Duong Thuy Dung, CEO of CBRE Vietnam’s Research & Advisory, said that although the market remains temporarily positive, concerns persist around macroeconomic volatility, inflation, rising borrowing costs, and regional economic uncertainties. Buyers are avoiding excessive leverage, keeping loan levels under 40% to hedge macro risks. This is described as a screening period in which more discerning buyers, more cautious developers, and only “quality” products are expected to attract investment.
From a macro perspective, Do Thi Thu Hang, Senior Director of Savills Hanoi’s Advisory & Research, said the market is entering a period of “strong and broad cleansing.” Access to capital from banks and funds will be scrutinized more closely, with priority given to projects with high feasibility and real market demand.
“Only firms with solid financial footing, stable cash flow and diverse capital-raising ability will have enough resources to continue projects and offer appropriate interest-rate support for customers,” Do Thi Thu Hang added. “This process will weed out weak players and retain those with strong risk-management capabilities who know how to balance profits to accompany buyers in the long term.”
In a liquidity-tight environment, the gap between groups of firms is becoming more pronounced. The “golden selection” mindset is pushing buyers to focus on developers with solid financial backing and reputable track records.
Responding to the trend, Masterise Homes introduced the “Sustainable Partnership – Creating Value” program to optimize buyers’ benefits. The program offers preferential interest rates across all national project portfolios.
Under the program, customers purchasing Masterise Homes developments receive a cap interest rate of 7.5% per year and a 24-month principal grace period. The grace period is counted from the end of the promotional rate as stated in the current sales policy. The policy applies across Masterise Homes’ entire nationwide project portfolio.
The company said the program also provides more choices for current and future customers, helping balance cash flow and increase financial flexibility during ownership.
The deposit-rate cuts and the resulting shift in buyer behavior are described as moving the market from short-term “waves” toward long-term accumulation. With investment decisions increasingly tied to real value, transparency, and long-term yield potential, the market is expected to form a more stable growth path with less volatility and greater medium-to-long-term potential.
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