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Giấy phép số 4978/GP-TTĐT do Sở Thông tin và Truyền thông Hà Nội cấp ngày 14 tháng 10 năm 2019 / Giấy phép SĐ, BS GP ICP số 2107/GP-TTĐT do Sở TTTT Hà Nội cấp ngày 13/7/2022.
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A saturated new-energy vehicle market and intense competition in China have driven a price war that has pressured automaker profits. At the same time, automakers are increasingly using China as a low-cost export hub, with Ford and Kia among those leading the strategic shift.
Foreign automakers once expected China’s automotive industry to become a major long-term profit pillar alongside North America. Instead, China’s EV and new-energy vehicle market expanded faster than anticipated, resulting in a market that is roughly 50% new-energy vehicles—an environment in which some foreign players, including Ford, have struggled to compete.
New data highlights the scale of the pressure. According to the China Automobile Dealers Association, more than half of China’s car dealerships became unprofitable last year: 56% of dealerships booked losses in 2025, up from 42% in 2024. When considering dealerships that were only breaking even, the picture is even weaker, with only 24% of dealers in China reporting a profit.
The price war has also changed how vehicles are sold. The association reports that 82% of dealerships were forced to retail new vehicles at prices below wholesale—an approach described as unsustainable.
With the price war showing no clear signs of easing, automakers have increasingly redirected efforts toward exporting vehicles from China. The strategy sometimes involves partnering with local producers and shipping vehicles that incorporate some of China’s latest software and technology.
Ford is cited as one of the leaders in this shift. After six consecutive annual losses in China, Ford’s operations turned a profit in 2024.
Ford’s profitability improvement is linked to a change in the balance between exports and domestic wholesale deliveries. In 2024, Ford exports from China surged 60% to roughly 170,000 vehicles. Over the same period, Ford’s wholesale deliveries with joint venture partner Changan Automobile Co. rose only 6% to 247,000 vehicles.
While a rebound in domestic China sales is not guaranteed, the article frames exports as a key factor in offsetting losses. In this view, Ford’s export expansion is helping turn “lemons into lemonade” by converting the pressures of China’s price war into an export-driven path toward profitability.

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