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Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) (“Happy Belly” or the “Company”), a consolidator of emerging restaurant brands, announced the grand opening of its newest Rosie’s Burgers (“Rosie’s”) restaurant. The location will open this Saturday, April 11, 2026, at 1525 Dundas Street East, Whitby, Ontario.
The Whitby opening marks Rosie’s 15th location nationwide in Canada. Rosie’s is a boutique quick-service restaurant brand known for signature smash burgers, golden fries, poutine, onion rings, and classic milkshakes, positioned in vibrant, neighborhood-driven locations.
“Whitby represents another high-quality market for Rosie’s as we continue to accelerate our expansion across Canada,” said Sean Black, Chief Executive Officer of Happy Belly. He said the Company’s franchise model is designed to scale with operators who share a focus on operational excellence and guest experience, and that the new location reinforces the strength of Rosie’s franchise system and site-selection approach.
Black added that the Company expects the brand to continue expanding in markets supported by favourable demographics, recurring daily demand, and strong neighbourhood fundamentals. He also cited the Whitby location’s retail corridor characteristics, including high visibility and daily traffic, along with proximity to families, commuters, and professionals.
With 15 Rosie’s locations now open, the brand has more than 110 locations in development across key Canadian provinces. These openings contribute to Happy Belly’s broader portfolio of 666 contractually committed retail franchise locations across multiple emerging brands, in various stages of development, construction, and operation.
The Company described its growth strategy as combining franchised expansion with targeted corporate store openings, aimed at building a “predictable and disciplined growth” approach as it works toward becoming a leading restaurant consolidator in Canada.
Rosie’s Burgers is a neighborhood burger shop offering handcrafted smashed burgers, golden fries, and classic milkshakes, along with onion rings. The brand emphasizes nostalgic flavours and a simplified menu built around classic items.
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) is a leader in acquiring and scaling emerging food brands. Its portfolio includes Heal Wellness, Rosie’s Burgers, Yolks Breakfast, Via Cibo Italian Street Food, and others.

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