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According to the Ho Chi Minh City Department of Tourism, during the nine days from April 25 to May 3 (the Hung Kings Festival and the 30/4–1/5 holidays), the city welcomed nearly 1.7 million visitors, including about 1.5 million domestic travelers and about 190,000 international visitors. Total tourism revenue was estimated at around 8.7 trillion VND.
The department attributed the strong results to regional linkages and a diversified chain of destinations, including urban, coastal, ecological, and cultural sites. This helped drive a sharp increase in visitors, particularly domestic travelers.
In the city center, visitor numbers rose quickly and were concentrated around well-known attractions and historical and cultural sites, with visits combined with events and entertainment services.
In the Vung Tau area, hotel bookings were made early, with a trend toward short-stay visits (2–3 days). Occupancy remained high across Vung Tau, Long Hai, and Ho Tram.
Preliminary data from the Public Service Supply Center shows that in Vung Tau ward, about 200,000 beachgoers visited from April 28 to May 2. Peaks were recorded on April 30 and May 1, with each day exceeding 70,000 people going to the beaches.
Holiday tourism and entertainment activities continued to build momentum. During the two holidays, many familiar destinations—including Saigon Zoo and Botanical Gardens, Dam Sen Park, Suoi Tien, Cu Chi Tunnels, and Reunification Hall—recorded significant increases in visitors.
At Cu Chi Tunnels, in addition to traditional tours, the site added Khmer cultural performances from Ca Mau province. Outdoor activities such as ziplining, paintball, and riverside lodging were also offered. Group visitors received discounted tickets during the holiday period.
At the Independence Palace, VietCharm was highlighted as a cultural event, featuring the participation of renowned artists. The program combined art performances and cuisine in a narrative flow, providing a new, immersive way to experience the venue.
Travel companies including Saigontourist, Vietravel, Ben Thanh Tourist, Vietluxtour, and Dat Viet Tour launched promotional packages with discounts of up to 41%. The offerings focused on urban and cultural experiences, including tours to the Can Gio mangrove forest by speedboat, night Saigon city tours by motorbike, Saigon cultural and natural holidays, Chinatown heritage, and legends of local heroes (Heroic legends, Rung Sac – Iron Earth).
Signature experiences such as Chợ Bình Tây – Touching the Old, Dấu ấn Tân Định, Saigon greeting the new day, and Saigon nights bloom were also refreshed in content and organization to enhance visitor experiences and help retain demand in the urban area.
Premium gym chains are entering a “golden era” that is ending or already in decline, as rising operating costs collide with shifting consumer preferences toward more flexible, community-based ways to exercise. Long-term memberships are shrinking, margins are pressured by higher rents and facility expenses, and competition from smaller, more personalized…
