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Hyundai Motor Company has announced the launch of the “Hyundai NEXT Cup Tour,” a new in-game event in “Top Eleven: Be a Football Manager.” The event runs from April 23 to May 2 and is timed to coincide with Top Eleven’s 16th Anniversary season.
Hyundai said the “Hyundai NEXT Cup Tour” is designed to take advantage of a period of peak player engagement during the game’s anniversary season. The company described the initiative as a way to connect with football fans through digital-first engagement, extending the football experience beyond physical venues.
“For more than 25 years, football has been a powerful platform for Hyundai to connect with people worldwide. With the 'Hyundai NEXT Cup Tour' in Top Eleven, we are opening a new chapter by translating the energy and strategy of the game into an interactive experience. This collaboration feels native to digital-first audiences and reflects how the next generation engages with the sport they love.” – Sungwon Jee, Executive Vice President and Global Chief Marketing Officer at Hyundai Motor Company
“Hyundai Motor has, for years, been at the intersection of football and some of the world’s most celebrated brands, so welcoming them to the Top Eleven touchline is an exciting milestone. As the game approaches its 16th anniversary of delighting football fans worldwide, bringing this event to life at such a thrilling moment for football, together with Hyundai Motor, reflects Top Eleven's commitment to continuously finding new ways to deliver unique, evergreen football stories for fans.” – Marko Jevtic, Executive Vice President at Nordeus
The event invites Top Eleven players to manage their club through a series of 10 sequential missions across global locations. Hyundai said the virtual tour begins in Indonesia, travels through 10 of Hyundai Motor’s key global markets, and culminates in the United States, reflecting the brand’s global growth story.
Hyundai said the event is designed to integrate Hyundai Motor’s flagship vehicle models into the player’s strategic journey. Each of the 10 tour stops features a locally representative model, with the vehicle’s unique selling proposition reinterpreted as an in-game football activity.
As examples, Hyundai framed IONIQ 5’s ultra-fast charging as helping keep a team’s condition high during a packed schedule. It also described INSTER’s blend of speed and compactness as positioning it for reacting at a moment’s notice with velocity and agility.
Players who progress through the in-game missions can earn exclusive, limited-edition Hyundai-branded in-game items, including a team jersey and an emblem.
Hyundai Motor Company
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