•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Hyundai Motor Company and TVS Motor Company have signed a Joint Development Agreement (JDA) to advance the development and commercialization of innovative Electric Three-Wheeler (E3W) solutions tailored to India’s last-mile mobility needs.
Under the agreement, Hyundai Motor will lead the design of and co-develop the electric three-wheeler, drawing on its research and development expertise, advanced mobility technologies, and human-centric design approach.
TVS Motor will co-develop the product using its electric platform, three-wheeler engineering expertise, and local market knowledge. TVS will also lead local sales, supported by its manufacturing operations in India to meet demand in the Indian market and for future exports.
The E3W is intended to be engineered to address India’s mobility challenges while delivering sustainable solutions aligned with local road conditions and urban infrastructure.
Joongsun Ko, Senior Vice President of Corporate Strategy & Planning at Hyundai Motor Company, said: “Hyundai Motor Company has long explored ways to contribute to improving India's transportation environment as a key market, and our collaboration with TVS Motor is a strategic decision rooted in that effort. We hope the co-developed E3W enables broader access to safer and more sustainable transportation for people across the country.”
Sharad Mishra, President, Group Strategy, TVS Motor Company, said: “At TVS Motor Company, we aim to transform quality of life through sustainable and accessible mobility. The Joint Development Agreement marks an important step in our partnership with Hyundai Motor Company and advances our shared ambition to develop electric three-wheeler solutions. By bringing together complementary strengths - including our electric three-wheeler platform, engineering expertise, and deep understanding of customer needs - we are well-positioned to deliver purpose-built products for India and additional markets. This collaboration reinforces our commitment to scalable, sustainable last-mile mobility while setting new benchmarks in technology, quality, customer experience, and a legacy of trust.”
Premium gym chains are entering a “golden era” that is ending or already in decline, as rising operating costs collide with shifting consumer preferences toward more flexible, community-based ways to exercise. Long-term memberships are shrinking, margins are pressured by higher rents and facility expenses, and competition from smaller, more personalized…
