•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
At the Vietnam-ASEAN Economic Cooperation Forum 2026 held at Marina Bay Sands in Singapore, Kobler Vietnam has officially been named in the Top 5 of the 'Strong ASEAN Brands 2026' ranking. This milestone marks a significant step in Kobler's development in Vietnam and strengthens its position within ASEAN, with competitive advantage increasingly evident on an international scale. The award is based on criteria including corporate development capacity, product quality and services, brand recognition, competitive strength, and tangible contributions to regional economic development. Kobler Vietnam’s inclusion demonstrates a brand with an international foundation that is investing systematically, growing sustainably, and making an increasingly prominent impact in Vietnam's market. The Kobler brand positioning of 'Quality from Germany' goes beyond marketing messaging. The company is translating that positioning into real value through advanced materials technology, focusing on health, living experience, and long-term sustainability. Vu Khanh Toan – Senior Strategy Advisor of Kobler Vietnam – stated: 'Being named in the Top 5 of the \'Strong ASEAN Brands 2026\' is a source of pride, but more importantly, it confirms the long-term development path we are pursuing. Kobler does not come to Vietnam merely to exist in the market; it aims to deliver new living standards, high-quality material solutions, and a sustainable development philosophy that earns customer trust and meets ASEAN expectations.'
Premium gym chains are entering a “golden era” that is ending or already in decline, as rising operating costs collide with shifting consumer preferences toward more flexible, community-based ways to exercise. Long-term memberships are shrinking, margins are pressured by higher rents and facility expenses, and competition from smaller, more personalized…
