•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
LG Electronics has partnered with Ethereum layer-2 network Arbitrum to launch a blockchain-powered advertising platform, a development that boosted investor confidence and contributed to a sharp rally in Arbitrum’s ARB token.
According to a report by Fortune, the South Korean technology company is developing its own layer-2 blockchain network aimed at transforming the digital advertising industry.
The platform is intended to support a shared and transparent database that allows advertisers and publishers to manage advertising inventory and track user engagement more efficiently.
LG reportedly tested the initiative with a Japanese advertising agency before moving toward a broader commercial rollout. The company plans to bring the advertising platform to market later this year, using Arbitrum’s layer-2 technology to improve scalability, transparency, and operational efficiency.
Samuel Byungsun Park, head of LG’s blockchain research division, said the company is assessing whether a blockchain-based approach can deliver meaningful benefits for advertisers, publishers, and consumers.
Arbitrum co-founder Steven Goldfeder said blockchain technology can automate key advertising processes and reduce reliance on manual intervention.
The announcement had an immediate impact on the cryptocurrency market. Arbitrum’s native token, ARB, surged into double-digit gains after the partnership news.
ARB rose to approximately $0.085 before easing slightly to around $0.083. Even after the pullback, the token remained more than 7% higher on the day.
Additional momentum came from Arbitrum’s inclusion in Fortune’s inaugural “Crypto 100” list and a broader rally across the crypto market.
Bitcoin rose above $63,000 after U.S. President Donald Trump announced a reported U.S.-Iran peace agreement. Iranian state media later cited officials who disputed the existence of any formal peace deal.
Despite the short-term boost, ARB remains down more than 40% over the past month and more than 55% year-to-date. Still, LG’s partnership with Arbitrum has renewed interest in the project and underscored the growing role of blockchain technology in enterprise applications.
Coinbase has launched a High Yield USDC vault within its in-app DeFi lending offering, adding a second lending option that provides exposure to a wider range of collateral assets. The product is powered by Morpho infrastructure and uses vault allocations curated by Steakhouse Financial.
