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Giấy phép số 4978/GP-TTĐT do Sở Thông tin và Truyền thông Hà Nội cấp ngày 14 tháng 10 năm 2019 / Giấy phép SĐ, BS GP ICP số 2107/GP-TTĐT do Sở TTTT Hà Nội cấp ngày 13/7/2022.
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Masan Consumer Joint Stock Company (Masan Consumer, ticker: MCH) has released the materials for its 2026 annual general meeting. The company reported that in 2025 it recorded net revenue of VND 30,557 billion, down about 1.1% year on year, while net profit reached VND 6,764 billion.
Within the 2025 results, the international business segment was highlighted as a key bright spot. International revenue grew 26.8% year on year and contributed VND 1,674 billion to the company’s overall revenue mix.
For 2026, management targets net revenue of VND 33,800–35,000 billion, representing an increase of 11%–15% compared with 2025. Net profit is projected at VND 7,450–7,800 billion, up 10%–15%.
The company’s long-term development strategy is built around two pillars: expanding into international markets and advancing product portfolio premiumization. Strong brands including CHIN-SU and Omachi are positioned to drive international revenue to account for 10% of total revenue by 2030.
On profit distribution, Masan Consumer plans to pay a cash dividend equal to 50% of 2025 earnings. The total cash dividend for this round is over VND 5,270 billion. The company has already advanced more than VND 2,628 billion in 2025, with the remaining nearly VND 2,642 billion to be paid in 2026.
In addition, MCH proposes paying an advance dividend for 2026 from undistributed profits. The advance rate is up to 50%, implying a maximum of VND 5,000 per share.
Masan Consumer also plans to increase charter capital through an employee stock ownership plan (ESOP). The company may issue up to more than 12.94 million shares, equivalent to about 1% of total outstanding shares. The plan includes 32,583 treasury shares and up to nearly 12.91 million new shares.
The ESOP issue price for employees is set at VND 10,000 per share. ESOP shares will be subject to transfer restrictions for one year from the completion of issuance.
Implementation is scheduled for 2026 or in the first four months of 2027, depending on the board’s decision. Proceeds from the issuance will be added directly to charter capital to support business operations, including increasing working capital and/or paying short- and long-term liabilities such as supplier payments and loans.
The Board of Directors will propose that the General Meeting allow The Sherpa Co., a Masan Group member, to acquire up to 10% of MCH without a public offer.
Separately, all board members have agreed not to take remuneration in 2025 or in the planned 2026.

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