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Green SM changes its brand from Xanh SM to Green SM. The Green Smart Mobility and Intelligent Transport Joint Stock Company (GSM) announced the brand change from Xanh SM to Green SM. The change aims to unify brand identity across the entire system and marks the company's three-year operation. In…
OpenAI has acquired personal finance startup Hiro Finance, founder Ethan Bloch announced. The financial terms of the acquisition were not disclosed, and Hiro had not publicly detailed how much funding it had raised prior to the deal.
In a LinkedIn post, Bloch said Hiro is “joining OpenAI,” describing the acquisition as an opportunity to scale the startup’s mission of building an “AI personal CFO.” He said Hiro supported clients in planning for and managing more than $1 billion in assets.
Bloch said Hiro was founded to provide AI-assisted personal financial guidance and to make financial planning more accessible for users who may find traditional services costly or difficult to obtain.
Following the acquisition, Hiro will discontinue onboarding new users immediately. The company stated that the Hiro product will stop functioning on April 20.
The deal has been viewed by some as a potential acqui-hire, though this was not confirmed by either OpenAI or Hiro.
OpenAI has not publicly detailed how Hiro’s technology or team will be integrated into existing products or research efforts.
Bloch said Hiro’s broader goal of improving financial well-being remains unchanged. He also suggested that advances in AI, including systems like ChatGPT, could help expand access to personalized financial guidance.
In his announcement, Bloch noted that Hiro’s investors included Ribbit, General Catalyst, and Restive, among others.
Bloch acknowledged the end of Hiro as a standalone product, thanking users, employees, and investors. He wrote: “To everyone who used Hiro: thank you for believing in us early. Building for you was a privilege.”
Premium gym chains are entering a “golden era” that is ending or already in decline, as rising operating costs collide with shifting consumer preferences toward more flexible, community-based ways to exercise. Long-term memberships are shrinking, margins are pressured by higher rents and facility expenses, and competition from smaller, more personalized…
