•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
From April 24 to May 1, Quảng Trị enters its peak travel season with the 2026 Tourism Culture Week, a large-scale series of activities that combines culture, cuisine, entertainment, and nature exploration. The event is designed to refresh visitors’ experiences and support a sustainable development path for the local tourism industry.
A ao dai performance on An Lạc Bridge, Đông Hà Ward. Photo: Đức Việt
The week’s highlight is the artistic program “Quảng Trị - Come to Love,” staged on the evening of April 24 in the Đồng Hới area. The production is described as being meticulously prepared with a fusion of contemporary music, lighting technology, and dynamic stage effects.
Immediately afterwards, a 10-minute low-altitude fireworks display lit up the night sky, creating an opening moment for the sequence of events.
The artistic program “Quảng Trị - Come to Love” within the framework of the Quảng Trị Cultural-Tourism Week 2026.
Festival activities continued throughout the week, including culinary and entertainment programs at multiple venues. At the Regal Legend urban area, a food festival and Camel beer experience brought together about 100 stalls featuring regional specialties, OCOP products, and a space promoting tourism for localities.
At Cửa Việt, a beer experience space combined with outdoor artistic performances, contributing to a lively atmosphere for the coastal tourism season.
A notable development this year is the announcement of new tourism resources and products, particularly the results of cave surveys at Phong Nha - Kẻ Bàng National Park.
Scientific studies on cave systems and the potential for adventure tourism linked to conservation were introduced, with the aim of opening opportunities to develop distinctive, highly experiential tourism products.
According to the content provided, a team of experts from the Royal Caving Association recently discovered 26 new caves in Phong Nha - Ke Bang National Park. Many of the newly identified caves are described as notable, including some up to 4.2 km long and others with waterfalls up to 350 m deep, though they have not yet been fully surveyed.
Director Le Minh Tuấn, Director of the Quảng Trị Department of Culture, Sports and Tourism, said that with careful preparation and a diverse range of activities, the 2026 Tourism Cultural Week is expected to provide a strong boost to the local tourism industry. He added that the image of Quảng Trị with “majestic nature, heroic memories” will continue to be promoted, helping it remain an attractive destination on the Central Vietnam tourism map.
Premium gym chains are entering a “golden era” that is ending or already in decline, as rising operating costs collide with shifting consumer preferences toward more flexible, community-based ways to exercise. Long-term memberships are shrinking, margins are pressured by higher rents and facility expenses, and competition from smaller, more personalized…
