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Japan’s e-commerce and fintech platform Rakuten has integrated XRP into its Rakuten Pay app, enabling users to buy, hold, and spend XRP across more than 5 million merchant locations in Japan starting April 15.
Tatsuya Kohrogi, Ripple’s senior ecosystem growth manager, confirmed the update via an announcement on X. He said users can view and trade XRP directly within the app.
The integration also allows users to purchase XRP using Rakuten Points, a loyalty currency widely used in Japan. The announcement cited more than 3 trillion points in circulation, described as equivalent to approximately $23 billion.
After acquiring XRP, users can load it into Rakuten Cash and use it at participating stores, turning the digital asset into an everyday payment option.
Kohrogi characterized the move as “one of the most significant XRP milestones,” noting the role of Rakuten’s established consumer trust and daily usage in embedding XRP into core payments and loyalty infrastructure.
Rakuten previously expanded into crypto-related services. In 2023, it began allowing users to transact using Bitcoin, Ethereum, and Bitcoin Cash. The company also launched its own Rakuten Coin in 2021 as part of its loyalty rewards initiative.
The update provides XRP access to 44 million users through a platform they already use regularly. The integration is positioned as a step toward broader mainstream adoption of digital assets in Japan.

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