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Real estate firms are embracing digital transformation as part of the broader shift toward a technology-driven economy. Many companies are accelerating the use of technology platforms and artificial intelligence across real estate investment, management, and trading. In some areas—such as building management and real estate transactions—technology platforms have already been adopted to improve work efficiency.
Over the past five years, Vietnam has continuously encouraged businesses to digitize across multiple sectors, including health, education, agriculture, finance, banking, and media. After the Covid-19 pandemic, the role of digital transformation in traditional business models has become more pronounced.
In the real estate sector, the Vietnam Real Estate Brokers Association views digital transformation as an unavoidable trend for the industry to survive and grow in the 4.0 era. The association says that, sooner or later, Vietnam’s real estate market will need to undergo digital transformation, and early adoption can bring advantages such as shortening time, reducing costs and labor in researching and purchasing real estate.
The association also highlights that digital transformation can help keep market circulation stable and transparent, increase liquidity, and connect supply and demand more smoothly. It can further preserve information well, supporting the establishment of a core digital information system.
Nguyen Thanh Dung, Chairman of Thien Khoi Group, a researcher and practitioner in digital transformation for real estate brokerage, consulting, and investment, said that applying digital technology to real estate brokerage and consulting is crucial for firms seeking to adapt and survive, including the teams of consultants and brokers.
According to Thien Khoi’s leadership, technology platforms enable continuous operations 24/7 rather than the typical eight hours per day. Instead of visiting properties in person, customers can view listings through images, videos, and digital data. The company also notes that customers who visit a site may not fully visualize the product, as surrounding amenities—such as infrastructure and connectivity—need to be assessed from above.
Thien Khoi said it is investing in research and technological applications to support consultancy, brokerage, management, investment, and trading of real estate more easily and quickly. The company focuses on data consolidation and analysis to address key technology problems, particularly by creating tools that help real estate consultants, brokers, and investors connect supply and demand. It adds that better data can lead to more accurate assessments and improved solutions.
At a recent seminar, Dr. Mac Quoc Anh, Secretary General of the Hanoi Small and Medium Enterprise Association, said the global economy is undergoing a structural shift driven by two major trends: digital transformation and green transformation. He described their convergence as a “dual transformation,” in which digital technology is identified as a key tool.
Dr. Mac Quoc Anh noted that the digital economy currently accounts for about 15% of global GDP and could reach 25% by 2030.
Despite clear benefits and the perceived inevitability of digital transformation, Vietnam’s real estate sector faces several barriers. The Vietnam Real Estate Association said progress remains relatively slow, citing uneven awareness among market participants.
The association also pointed to a lack of a sufficiently large and accurate data system in the real estate market, which makes digitization more difficult. It said that, besides mechanisms to incentivize pioneering firms, Vietnam needs an accurate market information system to enable faster digitization.
Authorities are advancing efforts to build and upgrade data systems. The Ministry of Construction has officially operated the National Information System and the National Database on Construction Activities since January 1, 2026. To date, 32,493 dossiers have been synchronized, and inspection and evaluation of information security for information databases have been completed, with data synchronized with national data centers across key sectors.
In the coming period, the Ministry said it will continue implementing the 2026 plan in line with Politburo Resolution 57-NQ/TW and Government Resolution 11/NQ-CP on breakthroughs in science, technology, innovation, and national digital transformation. The stated aim is to complete and upgrade the National Information System and the National Database on Construction Activities.
Alongside data infrastructure, policies supporting enhanced digital transformation for the business community are also being strengthened. For SMEs, Vietnam has approved the 2026–2030 SME Digital Transformation Plan.
The Plan aims to raise SMEs’ readiness and digital transformation capability through tailored packages designed to match each sector’s needs, scale, readiness, and specifics. It targets substantive, comprehensive digital transformation, improved productivity, and greater resilience to market fluctuations.
By 2030, the Plan aims to support at least 500,000 SMEs through its activities, including at least 300,000 SMEs receiving support to apply digital products, digital platforms, and artificial intelligence. It also plans for a group of 200 SMEs to serve as exemplary cases in digital transformation in key sectors, and to develop a network of digital transformation consultants with at least 500 organizations or individuals to accompany SMEs.
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