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Charles Schwab has begun allowing eligible U.S. clients to buy and sell Bitcoin and Ethereum through its brokerage platform, bringing digital assets alongside stocks, bonds, and mutual funds in the same account experience.
The launch started quietly, with Schwab not issuing a press release or hosting a launch event. Instead, eligible clients reportedly saw crypto trading options appear in their accounts. Schwab has not disclosed how many clients can trade crypto at the moment, the criteria used to select them, or any timeline for a wider rollout.
For those with access, Bitcoin and Ethereum are listed alongside other holdings, using the same account interface and navigation. Schwab’s approach is designed to make crypto trading feel like an additional asset class within an existing portfolio rather than requiring clients to use a separate platform.
The company’s decision is attributed to client demand for Bitcoin and Ethereum, particularly as spot ETFs launched and institutional adoption increased. Schwab could have offered crypto exposure through ETFs, but direct trading provides clients with more control and may reduce fees compared with alternatives.
Competition also appears to have played a role. Fidelity offers crypto trading through its digital assets arm, Robinhood built part of its brand around easy crypto access, and Interactive Brokers added crypto trading years ago. The article notes that Schwab risked losing clients—especially younger investors—if it remained outside the market.
Schwab’s initial offering is limited to two cryptocurrencies: Bitcoin and Ethereum. The service does not include staking, DeFi integrations, or support for meme tokens, according to the article. The limited scope is presented as a risk-management and regulatory approach for a firm operating under strict oversight.
Schwab has not indicated whether it will add additional cryptocurrencies. The article highlights that expanding beyond Bitcoin and Ethereum could introduce more regulatory uncertainty, including the SEC’s unclear stance on altcoins.
Early user feedback is expected to influence future steps. The company has not provided further specifics, suggesting it is monitoring adoption and operational performance before making changes.
The article argues that Schwab’s entry could increase pressure on other brokerages to expand crypto access. It also frames the move as broader validation of crypto as an investment option for mainstream investors, noting that Schwab manages a large client asset base.
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