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On the evening of April 16, Van Phu’s multi-level visual arts exhibition “Muon vi nhan sinh” officially opened in Ho Chi Minh City with a Private Opening that brought together artists and KOLs in culture, creativity, and real estate. Guests included the couple of Miss Khanh Van and photographer Nguyen Long, the couple of singer Dang Khoi and Thuy Anh, Miss Ky Duyen, and Miss Thien An.
Following the opening night, the exhibition will be open to the public from April 17 to April 19 at Thu Thiem Riverstage in Ho Chi Minh City.
“Muon vi nhan sinh” is presented in a context where exhibition spaces are increasingly experiential. The event re-asks the question of “home” in Saigon’s life—a city whose rhythms are always moving and where the concept of home continually changes. Against the backdrop of arrivals and departures, the exhibition raises the question of what truly makes a dwelling a place to belong, especially as physical measurements increasingly influence how people define home.
Rather than offering a direct answer, the exhibition is designed as an emotional journey in which each participant confronts highly personal choices. “Home” is therefore not treated as a fixed concept, but as a feeling of belonging shaped differently by each experience, extended through the question: “How much is a home worth?”
The exhibition is divided into three spaces corresponding to three approaches: interactive, immersive, and personalized. These areas are arranged in sequence to create a continuous flow of experience rather than being presented as separate sections.
The opening space is an interactive mapping area where participants enter Văn Phú’s journey of humanity. Instead of observing from outside, visitors become part of the artwork as their body movement influences light and images around them. The format is described as common in international contemporary art, though still relatively new for many domestic audiences. Organizers say placing it at the start helps break the habit of “going to see an exhibition” and encourages engagement from the first steps.
The central area is the climactic immersive room, where layers of visual, sound, and technology experiences are arranged to lead participants deeper into the question “How much is a home worth?”
Within this space, a photo series titled “Saigon 365” by Nguyen Thanh Tung and Bill Nguyen presents everyday facets of Saigon, where “home” is not portrayed as a fixed space but can appear in a moment, a street corner, or a fleeting feeling. A performance also titled “How Much is a Home Worth?” is staged to open up moving moments, allowing each person to find their own answer.
The exhibition is part of Văn Phú’s strategy to introduce its South market in Ho Chi Minh City through experiential touchpoints designed to engage urban youth rather than traditional project presentations. Instead of marketing a typical real estate project, the exhibition is positioned as a way for the company to tell its story—starting from people and the need for a place to belong, before speaking about living spaces.
The theme “home” in the Saigon context is also linked to Văn Phú’s philosophy of “vị nhân sinh” (the human dimension) as it enters a dynamic, multi-layered market. Organizers say this approach extends beyond the exhibition into real estate product development, where value is not measured solely by material factors but also by living experiences and people’s connections.
With a short run and limited time slots, the exhibition is expected to become a notable rendezvous in April—offering attendees more than observation, with opportunities to touch, interact, and personally discover the answer to “How much is a home worth?”
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