Vereigen Media Hosts Conduent Senior Marketing Manager Rebecca Halpern on From the Source Podcast

Vereigen Media, a U.S.-based B2B demand generation company known for delivering verified, first-party data-driven leads, has released the latest episode of its podcast series “From the Source.” The new installment features Rebecca Halpern, Senior Marketing Manager of Integrated Digital Solutions at Conduent, discussing what drives results in modern B2B marketing and why many organizations are still getting it wrong.

Relevance and timing over lead volume

In the episode, Halpern addresses persistent challenges for B2B marketers, including the overwhelming volume of signals—from AI-generated outreach to gated content strategies. The discussion emphasizes a shift toward aligning relevance and timing, urging marketers to move away from chasing volume and toward pursuing meaning.

“The real challenge today isn’t being seen, it’s being relevant by separating curiosity from true buying behavior. Relevance and intent beat volume every time, it doesn’t have to be thousands of leads, just get 100-200 leads of the people you know and who are really showing that real intent by using your tools and partnerships to act on.”

— Rebecca Halpern, Senior Marketing Manager, Integrated Digital Solutions, Conduent

What high-performing teams expect from partners

Another key segment focuses on what Halpern looks for in vendor relationships within B2B marketing. She describes an ideal partner as one that is genuinely curious, willing to provide honest feedback, and shares accountability for program outcomes rather than focusing only on closing a sale.

She also highlighted a common red flag: vendors that disappear after contract signing and only reappear with a polished recap report.

The episode’s partner philosophy aligns with Vereigen Media’s client-first approach, which the company describes as involving zero outsourcing, in-house data validation by data experts, and a team of 300+ professionals operating as an extension of clients’ marketing organizations.

About the “From the Source” podcast series

“From the Source” is Vereigen Media’s podcast series for B2B marketing and sales leaders across technology, SaaS, IT, media, and enterprise industries. Each episode features real-world experiences, lessons learned, and candid conversations aimed at delivering unfiltered insights and strategies that drive measurable results.

The series is positioned to help listeners separate real buyer intent from noise, align with stakeholders, and build a pipeline that converts. Vereigen Media states that the podcasts are available on its website and can also be streamed on YouTube, Spotify, Apple Podcasts, and Amazon Music.

About Vereigen Media

Vereigen Media describes itself as a U.S.-based B2B demand generation company built on first-party data, verified content engagement, human verification, and zero outsourcing. The company says it supports marketing and sales leaders globally across small, mid, and large enterprises, providing full-funnel visibility and strategic intelligence.

According to the company, its solutions are supported by in-house 300+ experts and over 110 million continuously validated first-party data points. Vereigen Media says it has helped hundreds of B2B brands across industries including technology, SaaS, IT, media, finance, and cybersecurity, and focuses on real engagement over vanity metrics to improve conversion outcomes and support sustainable growth.

The company invites readers to explore its thought leadership, sourced podcasts, and marketing strategies, and to connect with its team about demand generation programs.