What did PVOIL's top gas station in northern Vietnam do?

Not only has the station reported growth in retail volume, it has also been praised for its operating conditions and service quality. According to Petrotimes, in 2023 the station’s average retail sales volume reached over 430 m³ per month. In 2024, this figure rose by more than 1.5 times, and it continued to increase in 2025, with averages exceeding 1,100 m³ per month. Specifically, December 2025 recorded a record 1,515 m³.

Retail volume growth

The station’s performance shows a sustained upward trend across multiple years:

• 2023: average retail sales volume of over 430 m³ per month
• 2024: increased by more than 1.5 times
• 2025: averages exceeding 1,100 m³ per month
• December 2025: record 1,515 m³

Operational conditions and service quality

Beyond output growth, the site is noted for its operational conditions and service quality. The premises are described as spacious and clean, with minimal fuel odor. The restroom system is kept clean on a regular basis, and an additional area for long-haul drivers to shower has been provided, which the report says improves the customer experience.

Traffic through the station is substantial, including family cars, tourist vehicles, and especially trucks and containers. Sales activities run continuously, including during lunch breaks and at night, which are identified as peak periods for long-haul customers.

Management approach and customer retention

Anh Lê Trung Kiên, Store Manager of Dong Ninh Phuc CHXD, is described as one of the most experienced personnel in the PVOIL system, having worked in multiple locations including Hanoi, Thai Nguyen, Thai Binh, and Nam Dinh. He said that when taking over a new territory, the key is to study how to effectively target the market by visiting areas where long-haul drivers gather during breaks to listen to their conversations and understand their needs.

He also highlighted that hygiene, providing free drinking water, rest areas, and coffee counters are small details that can significantly affect customer loyalty. The report further notes that nighttime high-volume operations create a heavy workload, requiring staff to maintain continuous high performance.

Safety and workforce morale

Safety and fire-prevention measures are described as strictly controlled, with employees reminded regularly to minimize risks in daily operations. A store representative added that timely recognition and encouragement from senior management are crucial for maintaining team morale, particularly during peak periods or market volatility.

Impact and outlook

The report concludes that, alongside a favorable location, the combination of product quality and accompanying service—supported by effective operations management—has contributed to the store’s strong growth in recent times.