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Avery Dennison Corporation (NYSE: AVY) announced a $75 million minority investment in Wiliot, a company focused on “Physical AI” for supply chains. The investment is intended to deepen the companies’ existing partnership aimed at expanding the adoption of digital identities on physical items across industries.
As part of the deepened relationship, Avery Dennison will serve as Wiliot’s preferred inlay design, manufacturing and commercial partner. The companies said they will strengthen and expand their joint go-to-market efforts to accelerate adoption of digital identities on physical items in areas including retail, logistics and food.
Avery Dennison will also receive a seat on Wiliot’s Board of Directors as part of the investment, in addition to its existing Board Observer position.
Avery Dennison said the investment reflects its plan to expand its portfolio of sensor technologies and solutions. The company highlighted passive Bluetooth Low-Energy (BLE) as complementary to RFID, stating that it can increase the total addressable market and broaden solutions for visibility and condition monitoring.
According to Avery Dennison, the approach is designed to unlock data sets that it said were not possible before, supporting businesses as they look to AI to automate processes and improve decision-making.
Wiliot’s co-founder and CEO, Tal Tamir, said Avery Dennison’s role in design, manufacturing and go-to-market capabilities at scale is intended to support accelerating demand for Physical AI adoption.
Avery Dennison is a global materials science and digital identification solutions company. The company said it employs approximately 35,000 people in more than 50 countries and reported 2025 sales of $8.9 billion.
Wiliot said its Physical AI platform processes signals from battery-free Bluetooth sensors (IoT Pixels) in the Wiliot Cloud using AI and machine learning models. The company stated that its platform processes billions of sensing events across millions of products every month and integrates with existing enterprise systems.
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