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Canary Capital has filed for a spot PEPE exchange-traded fund (ETF), even as Wall Street shows limited enthusiasm for memecoin products. If approved, PEPE would become the second memecoin ETF after Dogecoin (DOGE) to reach that milestone.
Reactions to the filing were mixed, with more users openly opposed than supportive. Bloomberg ETF analyst Eric Balchunas questioned the rationale, asking: “What is the investment thesis for $PEPE?”
Critics argued that, as a memecoin, PEPE’s performance is largely tied to community engagement and hype cycles—meaning that if interest fades, losses can compound. One user summarized the perceived risk with a satirical description: “Buying now and selling to bigger fools later on.”
Supporters, however, suggested the filing could still attract broader attention and participation in the memecoin trend. Still, the spot DOGE ETF’s track record has been cited as a cautionary comparison.
The spot DOGE ETF entered U.S. markets last November. To date, there are three products from Grayscale, 21Shares, and Bitwise. Since March, spot DOGE ETFs have recorded inflows on only two days; on most other days, flows were zero.
In practice, the products have seen more zero-flow days than days with inflows or outflows, indicating limited enthusiasm from Wall Street. The question raised by the PEPE filing is whether a frog-themed memecoin would face similar demand constraints.
Hailey Lennon, a partner at Brown Rudnick, said crypto ETF applications were now “getting embarrassing.” Others urged the U.S. Securities and Exchange Commission (SEC) to reject the filing, pointing to the largely negative sentiment surrounding the proposal.
Traders’ sentiment appeared mixed as well. According to CoinGlass, retail investors were extremely bullish after the filing. At the same time, whales and “smart money” investors were positioned defensively, with experienced large investors reportedly fading the news.
On price charts, PEPE was down about 10% over the past 24 hours. Immediately after Canary’s ETF update, the memecoin slipped 4.5%.
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