•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Canva has responded to community feedback following its Vietnam market launch event on April 24 in Ho Chi Minh City, which drew mixed reactions. In a message to users, Canva Vietnam acknowledged that the on-site experience did not meet the platform’s quality standards and did not deliver the best possible experience for attendees. The company said it is taking the issues seriously and will learn from them for future activities, adding that the Vietnam creative community is vital to its efforts to improve quality and deepen understanding of local culture.
Vietnam is one of Canva’s larger user markets in Southeast Asia, with more than 6 million users and around 20 million designs produced monthly. The April 24 event marked Canva’s first formal presence in Vietnam after a long period of usage without strong localization.
At the launch, Canva introduced updates aimed at the domestic market, including adding more than 500 Vietnamese fonts, expanding the design template library to better fit local users, and integrating more widely used payment methods. The platform also showcased Canva AI 2.0, described as the new AI toolkit.
After the event, many online reactions focused on execution issues, including cultural alignment, language errors, and content presentation that some users said was not fully suited to the Vietnamese context. Some industry voices argued that the local team did not demonstrate the level of localization expected, particularly in the narrative around localization.
Beyond communications, the event itself was also criticized for lacking a strong highlight and for not meeting expectations for a global brand. Experts quoted in the coverage said localization is not limited to translation; it requires a deep understanding of culture and user behavior. They added that even small mismatches can quickly erode trust.
Much of the reaction was tied to the high expectations of a community that had followed Canva for some time before its official local launch. The gap between commitments and the early launch experience became a central point of attention.
Canva, founded in 2013 in Australia, serves more than 265 million users globally. In Vietnam, the scale of usage underscores the market’s importance, while also highlighting the rising expectations for quality and cultural understanding from international platforms.
Premium gym chains are entering a “golden era” that is ending or already in decline, as rising operating costs collide with shifting consumer preferences toward more flexible, community-based ways to exercise. Long-term memberships are shrinking, margins are pressured by higher rents and facility expenses, and competition from smaller, more personalized…
