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John Ternus, long seen as a potential future CEO of Apple and a longtime company executive, is expected to take over the chief executive role in September, succeeding Tim Cook.
Cook’s tenure has helped transform Apple into a technology giant valued at around $4 trillion. The transition is expected to bring a new set of priorities for Ternus, including maintaining competitiveness in the AI race, addressing supply chain issues, and managing relations with American politicians.
At 50, Ternus has spent nearly his entire career at Apple. He joined the company 25 years ago and has overseen platform technology for iPhone, iPad, and Mac for the past five years, positioning him as a leading candidate to succeed Cook.
Ternus has also been involved in the development of several of Apple’s core products during Cook’s leadership, including Apple Watch, AirPods, and Apple Vision Pro. He also participated in the MacBook Neo project, which Ben Wood, an analyst at CCS Insight, described as one of the most groundbreaking products Apple has unveiled recently.
Wood said attention at the WWDC will likely focus on the new CEO’s AI strategy and Apple’s next steps after its early-year collaboration with Google aimed at improving Siri’s flexibility and conversational ability.
The leadership change comes at a pivotal moment for Apple. While Cook led the company through iPhone-driven prosperity, Apple has fallen behind in the AI race. The company is currently facing difficulties delivering new AI-based features that were promised two years ago.
Thomas Husson of Forrester Research said the challenge for the incoming CEO is to ensure Apple can harness AI as a user interface and recreate the interaction between humans and machines. Husson added that building a device suited to the AI era is a key task as the technology landscape undergoes a major inflection point since Steve Jobs introduced the first iPhone in 2007.
Many analysts believe the Apple board views hardware experience as a key advantage for Ternus. The goal is to develop an AI-supporting device that could replace the iPhone as Apple’s top-selling product.
In Apple’s statement, Ternus said he is “honored to take on this role and will lead based on the values and vision that have shaped this place for the past half-century.”
Source: AP
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