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Giấy phép số 4978/GP-TTĐT do Sở Thông tin và Truyền thông Hà Nội cấp ngày 14 tháng 10 năm 2019 / Giấy phép SĐ, BS GP ICP số 2107/GP-TTĐT do Sở TTTT Hà Nội cấp ngày 13/7/2022.
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At the launch of the Workday workforce management platform, CotecCons’ Deputy General Director of Operations, Nguyễn Trình Thùy Trang, shared practical insights from a large-scale construction business where workforce challenges extend beyond recruitment to managing tens of thousands of workers across a complex operating ecosystem.
Trang said the issue is not a lack of talent, but the absence of a management approach that turns people into organizational value. Without a management system, she noted, employees around 32 years old may remain in the same stage for another decade.
Trang described a gap in career development for younger workers. She said today’s younger generation is open, eager to learn, and willing to take on new challenges, but without a clear career path, transparent evaluation, and a structured training strategy, the workforce cannot be transformed into a pipeline of successors.
With the right investment, Trang added, this group could become the core force within ten years, representing 50–60% of the organization’s high-quality staff.
The core shift, Trang said, is moving from “human resource management” to “human capital management,” treating people as assets that can be invested in to generate long-term value.
Trang highlighted that the construction industry has one of the lowest levels of digital transformation while still relying heavily on labor. CotecCons has more than 4,000 engineers and over 40,000 workers, and she said continuing to manage manually is no longer appropriate.
“We do not view HR as administrative work… but as human capital management. People are the engine and driver of business growth,” Trang said.
Trang said CotecCons approaches technology platforms not only as tools, but as strategic partners to redesign how the company operates—from HR data and evaluation processes to employee experience and real-time development trajectories.
She added that when employees understand their development path and can actively steer that journey, engagement increases. This, she said, supports building a sustainable long-term workforce rather than addressing short-term HR needs.
Trang concluded that if the company is viewed as a 100-year organization, it must invest in systems. She said only technology can make processes transparent—helping employees manage their career path and stay connected to the business.

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