Da Nang's urban core attracts investment as tourism and central-city activity rebound

As travel, aviation and central-city activity recover, investment capital is increasingly targeting assets in the city’s true core—areas able to capture real demand and real consumer spending. This is presented as a key advantage for Da Nang during the current recovery period, supported by strong visitor numbers and a solid base for core-centre exploitation.

Tourism rebound supports demand for core assets

Da Nang’s tourism performance in early 2026 points to sustained visitor inflows. In the first two months of 2026, local accommodations served nearly 2.5 million visitors, up about 11% year over year. International visitors were about 1.5 million, up more than 16%, while domestic visitors reached over 949,000.

The city’s air and sea connectivity also remains a key part of the demand base. In 2025, Da Nang hosted more than 48,000 flights, including over 20,200 international flights. Sea tourism welcomed more than 43,000 visitors from 36 ships and routes by rail and inland waterways, maintaining a steady growth trajectory.

Occupancy and pricing indicate strong high-end absorption

Hotel performance suggests demand is not only returning, but concentrating in higher-value segments. The average citywide occupancy rate was around 65–70%, while four- and five-star hotels reached about 85%. Hotels rated three stars and up recorded occupancy of about 78%.

Average room rates also rose. The average room rate increased by about 9% year over year to nearly VND 2 million per room per night. The figures are described as evidence that the high-end service segment in Da Nang’s city centre continues to absorb strong demand.

Implications for the apartment market and supply structure

The article links these tourism indicators to urban real estate logic: where visitor traffic is concentrated, assets are positioned to generate more stable cash flow. It notes that Da Nang’s apartment market followed a downturn after Covid from 2021 to 2023, then began recovering from 2024 and continued to grow in 2025.

In 2025, new supply exceeded 13,700 units, with apartments accounting for 76% of supply, land 20%, and low-rise 4%. Looking ahead, Savills forecasts that from 2025–2027 the market could add another about 12,300 units from 19 projects.

Rather than focusing only on the increase in supply, the report highlights the structure of that supply: most new projects are located in better areas, delivered to higher standards, and come with clearer operating narratives. This is described as a shift away from uniform capital allocation across product types toward assets with stronger urban competitiveness.

Core location advantage: Han River – Dragon Bridge axis

Within Da Nang’s real estate landscape, the Han River – Dragon Bridge axis is described as having a special competitive edge. It is characterized as a hub connecting tourism, gastronomy, entertainment and night-time experiences, making it a focal point for consumer demand.

From an investor perspective, the article describes such locations as having a “natural draw,” supported by visitor volume, service density and airport connectivity. It also frames the area as suitable for discretionary spending, including short-stay visitors, business travellers, professionals working in Da Nang, and high-end buyers seeking a high-quality second home in a coastal city.

The Legend Danang and operating-core positioning

Adjacent to Dragon Bridge, The Legend Danang is presented as a project combining an exceptional location with assets in the core for real-world exploitation. Its value is described as coming not only from scenery or iconic architecture, but also from direct linkage to the city’s consumer flow—supporting the idea that cash-flow generation and asset value can be more sustainable when real estate sits within active visitor and service corridors.

As the market becomes more selective, the article concludes that capital tends to seek assets in the city’s operating core, where value creation and real cash flow are more achievable—specifically along the Han River – Dragon Bridge axis.