•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
The “Sức sống hàng Việt” program No. 5 officially opened on the afternoon of April 23, 2026, at the cultural space 62 Trang Tien in Hoan Kiem District, Hanoi. The event is themed “Week of Hà Tĩnh products in the Capital.”
The program, running from April 23 to April 26, 2026, was organized through close coordination between the Domestic Market Management and Development Department (Ministry of Industry and Trade) and the Hà Tĩnh Provincial People’s Committee, along with the Hoan Kiem District People’s Committee, TikTok Vietnam, and NAPAS.
Beyond commercial promotion, the event aims to strengthen pride in Vietnamese goods, boost product circulation, and expand the presence of domestic products in the consumer market.
At the display area, visitors could explore a range of Central-North Central region offerings, featuring well-known Hà Tĩnh brands and specialties. Items highlighted include Le Phuong’s crunchy ginger-kick Kẹo cu đơ, Luận Nghiệp fish sauce, Hiền Ngọc deer velvet, and Tâm Thiên Hương incense. The program also features artisanal culinary products such as Nguyên Lâm sesame cakes, Anh Thu sesame cakes, and Cuong Nga Hương Sơn honey.
Notably, products on display were rebranded with standardized packaging and labeling, with transparent information and clear origin tracing. The organizers described this as an “important passport” enabling Hà Tĩnh specialties to meet the requirements of modern supermarkets and distribution channels.
Visitors were also encouraged to “listen to the story of the product,” with each hometown gift presented alongside the artisans’ dedication, strict production processes, and the cultural value of traditional craft villages.
A key highlight of program No. 5 was the integration of offline experiences with online platforms. The centerpiece was a special livestream on TikTok from 19:00 to 22:00 on April 24, 2026.
The livestream included experts and officials from the Domestic Market Management and Development Department, leadership from Hà Tĩnh’s Department of Industry and Trade, and actress NSND Lan Hương. The event also featured foreign tourists exploring Vietnamese products, reflecting the program’s focus on multi-channel commerce.
Commenting on the event, Mr. Trần Hữu Linh, Director of the Domestic Market Management and Development Department, said: “Bringing local specialties to a central space like Trang Tiền is a strategic solution. This approach directly connects production to consumers, enhances brand recognition, and strengthens consumer trust amid intensifying competition.”
From Hà Tĩnh, Mr. Lê Trung Phước, Director of the Hà Tĩnh Department of Industry and Trade, stated that the province currently has 268 OCOP products rated from 3 to 5 stars. He noted that the products brought to Hanoi are elite representatives, meeting the 5-star standard and linked to the province’s characteristic raw materials.
Mr. Phước added: “Participating in this program is a golden opportunity for Hà Tĩnh enterprises to expand their markets and elevate themselves to meet modern distribution standards, thereby affirming the position and competitiveness of Hà Tĩnh goods.”
Looking ahead, Hà Tĩnh said it will continue supporting farmers and enterprises, with ongoing improvements in packaging, standardization, and product quality, aiming to bring Hà Tĩnh’s products to broader domestic and international markets.
Premium gym chains are entering a “golden era” that is ending or already in decline, as rising operating costs collide with shifting consumer preferences toward more flexible, community-based ways to exercise. Long-term memberships are shrinking, margins are pressured by higher rents and facility expenses, and competition from smaller, more personalized…
