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Bloomingdale’s CEO Olivier Bron reported the disposition of 7,228 shares of Macy’s, Inc. common stock through the exercise of 13,146 options followed by an immediate sale on April 6, 2026, according to an SEC Form 4 filing.
The filing indicates the sale reflected direct ownership only, with no indirect holdings involved. The shares sold were created by exercising options immediately prior to the sale, and the transaction reduced Bron’s direct common stock holdings by 25.08%, leaving 21,590 shares directly owned after the transaction.
The sale occurred as Macy’s shares were trading higher over the prior year. The article cites a one-year total return of 74.7% as of April 6, 2026, and a one-year price change of 72.24% (calculated as of the transaction date).
The article characterizes Bron’s April 6 sale of 7,228 Macy’s shares as routine liquidity management tied to tax withholding obligations associated with the vesting of 13,146 restricted stock units. It notes that while the transaction meaningfully reduced Bron’s direct common stock holdings, it did not eliminate his overall exposure to Macy’s equity performance, given his remaining restricted stock unit balance and outstanding options.
Macy’s, Inc. operates an omni-channel retail model through department stores, e-commerce websites, and mobile applications, selling apparel, accessories, cosmetics, home furnishings, and consumer goods under brands including Macy’s, Bloomingdale’s, and Bluemercury.

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