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MarketVector Indexes and Coinbase Asset Management have launched the Coinbase Store of Value Index, a benchmark designed to give investors exposure to assets commonly associated with wealth preservation. The index, unveiled on Thursday, tracks Bitcoin (BTC) and Pax Gold (PAXG), one of the largest gold-backed tokens.
The Coinbase Store of Value Index combines digital assets with a traditional store-of-value instrument. Bitcoin and Pax Gold are weighted using an inverse volatility model, which allocates a higher weight to the lower-volatility asset. The benchmark is rebalanced quarterly and calculated as a price-return index in US dollars.
MarketVector is a Europe-based regulated benchmark administrator with a background in traditional indexing. It has also expanded into digital assets through products including the MarketVector Digital Assets 100 Index and the Coinbase 50 Index.
MarketVector and Coinbase said the index reflects an evolving definition of “store of value,” extending beyond gold to include BTC. Bitcoin has long been viewed by some investors as a potential store of value, supported by its strong long-term performance relative to traditional assets and its perceived hedge characteristics against inflation.
That narrative has faced challenges over the past year, as Bitcoin has at times traded more like a risk asset. It has often moved in tandem with equities, particularly in the technology sector. This dynamic was highlighted in February research from Grayscale Investments, which found that Bitcoin has behaved more like a growth stock than a traditional store of value amid ongoing macroeconomic and geopolitical uncertainty.
Investors have also pointed to changing relative performance within the asset class. Gold has outperformed the biggest digital asset in 2025. Bitcoin’s price history cited in the article shows that after peaking above $69,000 in 2021, its next cycle topped out at around $126,000 last October—described as a level that was less than double its previous high.

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