•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
For today’s young residents, time is often the most valuable asset. At Prime Garden - The Parkland, the focus is shifting away from seeking a single iconic address toward choosing flexible, full-featured living spaces that fit personal schedules.
Deloitte Global’s Gen Z & Millennial Survey 2024 found that six in ten Gen Z and Millennials rank “work-life balance” among the top factors when choosing a lifestyle. The Emerging Trends in Real Estate (PwC & ULI, 2024) also highlights that on-site amenities and green spaces are among the top three factors influencing where people decide to live, particularly for those under 40 in the Asia-Pacific region.
At the doorstep of The Parkland, within the Imperia Ocean City (Vinhomes Ocean Park 2) project, Prime Garden is organized into three clusters built around that lifestyle logic. Rather than functioning as a residential area with added facilities, the development is presented as a connected amenity system designed to operate in step with residents’ daily routines.
The project reframes “privilege” for younger buyers as the ability to access everyday needs without spending time traveling between scattered experiences. It also positions home as a broader lifestyle hub where many daily activities take place, supported by community development and a layout intended to minimize movement and optimize time.
Prime Garden emphasizes convenience by bringing amenities closer and organizing them as a multi-tier structure instead of dispersing them across the site. More than 20 outdoor amenities are arranged along a continuous experience axis, creating transitions between activities and extending the living environment beyond the home.
Outdoor amenity layers extend in multiple directions, including features such as a children’s playground, sports court, outdoor gym, BBQ area, theme park, and tropical stream. The layout is described as forming a flexible, cohesive network intended to support a balanced family rhythm while keeping the community integrated.
Inside, Prime Garden continues the experience with specialized rooms including a 3D golf room, music room, multipurpose room, and a yoga and dance studio. These spaces are positioned as personalized options intended to help residents pursue hobbies more fully at home.
A key feature highlighted for Prime Garden is its nature-forward layout. More than 60% of the area is kept for greenery and amenities, anchored by a central park and a 3.6ha landscaped lake. The development says this goes beyond the World Health Organization (WHO, 2017) guideline of at least 9m2 of green space per urban resident.
The design is described in layers: a middle level of walking routes, scenic bridges, and outdoor functional areas, and smaller green pockets distributed through each amenity cluster to keep greenery from being interrupted by building blocks.
The project also notes that more than 100 plant species are included, citing scientific evidence that they can significantly reduce cortisol, the stress hormone. The overall aim is that residents remain close to nature during exercise, rest, and work.
Prime Garden includes financing policies described as flexible for young residents. Mik Group has introduced progressive incentives: 0% interest from disbursement to handover (expected Q1/2029), followed by a fixed rate of 6.8% per year for the next two years. The program also includes a 60-month principal deferral, with total discounts up to 20%.
To make the inquiry journey clearer, MIK Group will host a policy briefing for The Parkland on May 9, 2026 at Daewoo Hanoi Hotel (360 Kim Ma, Giang Vo Ward, Hanoi). At this event, customers will have the policy structure analyzed for their ownership needs, updated on new unit availability, and receive expert advice to choose a financing option that suits them.
Premium gym chains are entering a “golden era” that is ending or already in decline, as rising operating costs collide with shifting consumer preferences toward more flexible, community-based ways to exercise. Long-term memberships are shrinking, margins are pressured by higher rents and facility expenses, and competition from smaller, more personalized…
