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Vietnamese retail market reaches 7 quadrillion VND in size and Vietnam’s retail and consumer services sector posted notable growth in 2025. According to a report published by The Nation Thailand on the website of the Thai Trade Office in Hanoi, citing the General Department of Market Management (Ministry of Industry and Trade), Vietnam’s total retail sales of goods and consumer service revenue in 2025 reached 268.5 billion USD (about 6,981 trillion VND), up 9.2% from the previous year. The report notes that retail revenue rose 8% year over year, while the services sector expanded 20.2%. More specifically, revenue from accommodation and food services grew 14.6% thanks to major events and strong international tourist arrivals, alongside improvements in incomes and living standards in Vietnam. The DITP notes that brands are increasingly adopting technology and digital platforms to promote omnichannel retail models, blending mall-based experiences with faster and more flexible online shopping. E-commerce is highlighted as a key growth driver due to high smartphone and internet usage. In 2025, Vietnam’s e-commerce market was valued at 32 billion USD (about 832 trillion VND), accounting for 12% of total retail revenue nationwide with average annual growth above 20%, ranking second in Southeast Asia. This expansion reflects changes in consumer behavior and shows that businesses are investing heavily in digital tools—from inventory management systems and cashless payments to online platforms and livestream sales. Vietnam’s retail infrastructure continues to broaden with 1,293 supermarkets, 276 shopping centers, and over 8,274 traditional markets nationwide, signaling a shift from traditional models toward modern consumption trends. According to the Modern Trade Trend report in Vietnam’s Retail 2025 by Q&Me, the Thai Trade Office in Hanoi notes that the number of convenience stores and mini-supermarkets rose from 7,362 outlets in 2024 to 7,806 outlets in 2025. The WinMart and WinMart+ networks of WinCommerce hold 4,592 outlets, representing 58.8% of the national total. In 2025, this company opened 764 new stores, including 602 WinMart+ outlets in rural areas, accounting for 80% of new openings and signaling a clear expansion strategy into provincial areas. The DITP’s assessment contends that this five-year peak not only demonstrates Vietnam’s income growth but also reflects ongoing expansion of domestic trade infrastructure. As retailers accelerate beyond large cities into rural provinces, the DITP views this trend as creating enormous opportunities for Thai consumer goods distributors and exporters in the coming years. The report also highlights barriers such as bureaucratic procedures, rental costs, labor quality, and gaps in connectivity, including transportation, payments, and telecommunications, especially in rural areas. This comes with currency fluctuations, external inflation pressures, and concerns about employment amid rapid automation and AI. Nevertheless, the DITP asserts that Vietnam’s young population and rising per capita income could position the country as Southeast Asia’s largest retail market in the 2026–2030 period, with e-commerce projected to reach 50 billion USD by 2030. Anh Khoi. Source: Nhịp sống thị trường.
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