•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•

According to One Mount’s market research and consumer insights center, one of the key factors contributing to this stability is the significant improvement in transportation infrastructure, especially after Bình Dương was incorporated into the former Ho Chi Minh City. In addition, infrastructure projects such as Beltway 3, the metro, and Long Thanh International Airport have enhanced connectivity, facilitating mobility and investment. This not only helps sustain center apartment prices but also drives higher real estate values in neighboring areas such as Bình Dương, where apartment prices rose 7% quarter-on-quarter and 37% year-on-year, to 56 million VND per square meter. However, the market also faces notable challenges. High interest rates have significantly affected demand for real estate, causing the absorption rate of new projects to slow. One Mount’s report shows that in Q1 2026, total sales reached 4,800 units, up 70% year-on-year but down 63% from Q4 2025. This indicates cautious sentiment among buyers and investors in the context of high interest rates and macroeconomic volatility. According to experts, the center apartment market in Ho Chi Minh City is undergoing a period of stability with many opportunities and challenges interwoven. The price stability, several positive recovery signals with investor-supportive policies are creating an attractive investment environment. However, to sustain this momentum, closer coordination among stakeholders is needed to ensure market sustainability and long-term development. For the low-rise housing market, Avison Young Vietnam’s Q1 2026 report notes that Ho Chi Minh City's wider area (including Bình Dương and Bà Rịa – Vũng Tàu) shows clear differentiation in scale, supply, and product positioning. Although total market supply is concentrated in mega projects such as the coastal urban complex Vinhomes Green Paradise Can Gio, the central core and inner belt areas such as The Global City, Essenia Parkway... actual supply currently concentrates on reputable developers with strong financial backing such as Sun Group, Vinhomes, Phú Long, CapitaLand... CBRE Vietnam also forecasts that the supply of landed homes in Ho Chi Minh City will continue to improve significantly thanks to a series of new urban projects in the East and South of the city. These are two strategic areas with well-planned development and strong infrastructure investment. The Ho Chi Minh City real estate market is expected to continue its stable trajectory, supported by efforts to remove legal bottlenecks and flexible financing packages from developers. However, concerns remain about macroeconomic fluctuations, inflation, and rising borrowing costs. Buyers today tend to maintain leverage below 40% to hedge risk, underscoring caution in using financial leverage.
Premium gym chains are entering a “golden era” that is ending or already in decline, as rising operating costs collide with shifting consumer preferences toward more flexible, community-based ways to exercise. Long-term memberships are shrinking, margins are pressured by higher rents and facility expenses, and competition from smaller, more personalized…