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Giấy phép số 4978/GP-TTĐT do Sở Thông tin và Truyền thông Hà Nội cấp ngày 14 tháng 10 năm 2019 / Giấy phép SĐ, BS GP ICP số 2107/GP-TTĐT do Sở TTTT Hà Nội cấp ngày 13/7/2022.
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Timing versus timing the market is not the right choice for most investors. The more important question is whether capital can be kept invested long enough, with sufficient discipline, to generate value over time.
As Vietnam’s middle class expands, more people are participating in investing. Yet many still find it difficult to maintain long-term effectiveness. When opportunities are no longer the main barrier, the key challenge shifts to discipline, structure, and asset allocation.
One investor described the lesson from her own experience: “Investing isn’t hard; keeping it for a long time is.” She tried multiple channels—savings deposits, gold, and stocks—and experienced periods of positive results. However, whenever markets moved, she changed course by withdrawing, switching channels, or stopping mid-way. In her view, the problem was not choosing the wrong channel, but lacking a disciplined mechanism to sustain capital for a sufficiently long period.
This is not an isolated case. With rising incomes, access to financial products in Vietnam has broadened, including deposits, gold, real estate, and stocks. However, at an investment conference on January 26, Dragon Capital said that more than 90% of individual investors struggle to maintain stable profits. The implication is that the issue is less about whether to invest, and more about the ability to stay disciplined over a long enough horizon.
A long-standing market principle is that time matters more than timing. In developed markets such as the United States, long-run data show that extending the investment horizon to 15–20 years tends to keep average returns positive, even with short-term volatility.
Vietnam shows a similar pattern. Over 15–20 years, the VN-Index has maintained a long-term upward trajectory despite multiple cycles, with annual growth averaging from the low single digits to the high single digits. The article argues that many investors do not fail because they choose the wrong channel, but because they cannot remain invested long enough.
Against this backdrop, investment approaches are changing. Instead of searching for a single “best” channel, more investors are treating investing as an asset-allocation problem. In developed markets, investment-protection solutions typically make up a defined portion—roughly 5–20%—within a portfolio alongside growth-oriented channels such as stocks, as well as stabilizing assets like gold and real estate.
The article emphasizes that no single channel fits all goals; the value comes from combining channels. In this framework:
As an example of this allocation approach, the article discusses Manulife’s Green Phú Quý unit-linked product. It is presented as a tool to diversify an investment mix and supplement long-term accumulation rather than replace other channels.
The structure is described as having a short premium-payment window, with options starting from 5 years, aimed at optimizing cash flow in the early years while preserving a long-term orientation. Initial costs are kept low so that more of the fees are allocated toward the chosen unit-linked funds in the early years of the policy. Customers may also receive a Loyalty Bonus if they maintain the policy for the required period.
The article also highlights that final performance depends on the quality of the unit-linked funds, which are professionally managed by Manulife Investment Management (Vietnam). The firm is described as managing around VND 150,000 billion in assets. Over a 15–20 year horizon, the Growth Funds managed by this unit are said to show the ability to sustain positive performance and outperform the market over the same period.
Returning to the core theme, the article frames the shift in approach as not about chasing higher short-term profits. Instead, it focuses on cash-flow discipline: keeping a portion of assets stable and less exposed to daily market fluctuations can play an important role in a portfolio.
Xanh Phú Quý is described as a new-generation unit-linked life-insurance product from Manulife Vietnam. It is designed with a short premium-payment window—starting from 5 years—along with fees and bonuses aligned toward long-term investment goals. It also offers flexibility to top up premiums as needed.

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