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National Highway 13, a key transport artery connecting Ho Chi Minh City with the southeastern provinces, is gradually changing its landscape as it is widened. The area is also triggering several strategic traffic infrastructure projects, such as expanding Highway 13 into a 10-lane boulevard, two metro lines connecting Bình Dương (old) and the city center, and Ring Roads 3 and 4 to improve cross-regional connectivity, contributing to shorten the travel time to the city center to about 20-30 minutes. Moreover, this area is “activating” many strategic transport infrastructure projects, making the Highway 13 corridor a growth area that attracts reputable developers to anticipate a wave of population migration. Here, projects not only meet housing demand but also aim to create a comprehensive living environment, welcoming a new wave of residents seeking a truly liveable place. The SkyWorld project is a notable example within this framework. SkyWorld Development Berhad, a developer from Malaysia, through its subsidiary SkyWorld Vietnam, has completed the purchase of a nearly 1-hectare site in Lai Thiêu ward, Ho Chi Minh City. The site is planned for a 40-story luxury apartment tower, promising the first 'healthy home' living space in the area. This direction aims not only to provide housing but also to help form a community that prioritizes health, balance, and long-term quality of life. Newly formed urban developments with complete connectivity around Highway 13 are increasingly becoming the preferred choice for the modern resident. They understand that sustainable living value lies in enjoying daily life. Mr. Minh Tuan, a technology expert working in Ho Chi Minh City, said: “I no longer prioritize the core downtown area at any cost. Instead, I choose locations with convenient transport to the center, direct Metro access, a breathable living environment, and health-focused amenities that relieve daily tensions after work. Therefore, I am particularly interested in SkyWorld’s ‘healthy home’ project in Lai Thiêu ward, which fits our family’s long-term housing needs.” The appearance of SkyWorld in northern Ho Chi Minh City, on the Highway 13 axis, not only adds quality housing supply but also helps shape a new living standard where value is built in tandem with urban development.
Premium gym chains are entering a “golden era” that is ending or already in decline, as rising operating costs collide with shifting consumer preferences toward more flexible, community-based ways to exercise. Long-term memberships are shrinking, margins are pressured by higher rents and facility expenses, and competition from smaller, more personalized…
