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On the morning of May 4, 2026, Gia Lai province’s Department of Culture, Sports and Tourism reported that during the Hung Kings’ commemorations and the April 30–May 1 holidays, the province welcomed about 945,000 visitors. Tourism revenue was estimated at 1.6 trillion dong.
Of the total nearly 945,000 visitors, about 320,000 visited during the Hung Kings holiday, generating revenue of about 550 billion dong. During the April 30–May 1 period, the province received about 625,000 visitors, with revenue of about 1,050 billion dong.
Overnight stays reached about 148,000, up 40% year-on-year. In many destinations, occupancy rates reached 70–80%, while 3–5 star facilities were fully booked on peak days. The number of visitors attending cultural-tourism events reached about 477,000, up 65%.
Tourism activities were described as vibrant and safe. Gia Lai said preparations to serve visitors were carried out systematically ahead of the holiday, and tourism businesses were required to improve service quality while ensuring security and safety.
The province organized multiple cultural-tourism events, including the First Gia Lai Ethnic Cultural Festival 2026, gong performances, recreations of traditional village spaces, and showcases of cuisine and OCOP products. Other events included “Evening of Two Towers – The Color of Legend,” the Fishing Festival, martial arts performances, and a street-food area.
Popular destinations attracting large crowds included Pleiku Lake, Dai Doan Ket Square, community tourism villages, and coastal sites such as Ky Co, Eo Gio, Hon Kho, and Nhon Chau. The report also noted that Ky Co Beach in Quy Nhon Dong Ward drew many visitors during the holiday.
Transportation infrastructure saw a surge in travelers. About 35,000 passengers were recorded through Phu Cat and Pleiku airports, while railways carried about 10,500 passengers.
According to Gia Lai’s Department of Culture, Sports and Tourism, the results reflect the positive impact of the National Tourism Year – Gia Lai 2026, helping promote the region’s image and support socio-economic development.
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