•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Viettel Group has risen to the position of the world’s strongest telecoms brand, according to Brand Finance Telecoms 150 Year 2026. In remarks on the meaning of Resolution 79 and the group’s deployment directions, Chairman and CEO Tao Duc Thang said the issuance of Resolution 79 represents a major step toward establishing a clearer institutional framework for state-owned enterprises, particularly those operating in high-tech sectors.
Thang said the new framework is designed to enable governance models and implementation methods to be applied more effectively and cohesively in practice. He highlighted the policy to facilitate reinvestment in research and development as especially important for companies such as Viettel to sustain long-term investment in strategic areas including 5G, artificial intelligence, semiconductors, and high-tech national defense.
The Resolution also points to reform of state-owned enterprise governance toward greater flexibility and efficiency. It aims to attract and develop high-quality science and technology talent and to expand opportunities for enterprises to participate more deeply in global value chains, supporting Vietnamese products and technology solutions in reaching international markets.
“Resolution 79 has created an important institutional foundation for state-owned enterprises to play a leading role in strategic technology sectors and contribute to the country's sustainable development,” Viettel’s chairman said.
Brand Finance’s assessment places Viettel ahead of Starlink of Elon Musk to become the world’s strongest telecoms brand. The report cites Viettel’s Brand Strength Index (BSI) score of 89.9/100 and an AAA+ rating, reflecting strength across reputation, trust, likability, customer preference, and willingness to recommend the brand.
The company’s performance in the Brand Finance ranking indicates that Viettel is trusted domestically and has built strong customer engagement, as reflected in the factors used to derive the BSI score and AAA+ rating.
Premium gym chains are entering a “golden era” that is ending or already in decline, as rising operating costs collide with shifting consumer preferences toward more flexible, community-based ways to exercise. Long-term memberships are shrinking, margins are pressured by higher rents and facility expenses, and competition from smaller, more personalized…
