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Apple is no longer leading the pace of innovation, instead waiting for competitors to develop new technologies before refining them for its own devices. The company is taking a similar approach with foldable phones: foldable smartphones have been available since 2019, but Apple is reportedly preparing to enter the market later this year.
Apple’s foldable iPhone is expected to face technical challenges related to the device’s design and durability. Despite the reported snag, the company is still expected to introduce the new device in September, when it typically unveils its latest iPhone lineup.
The foldable iPhone is projected to cost more than $2,000, positioning it as Apple’s new high-end offering.
While the technology has been around for seven years, the foldable iPhone would represent a new category for users within Apple’s ecosystem. The article notes that Apple has a loyal customer base and that switching out of the ecosystem can be difficult.
It also highlights that most U.S. consumers have said they are not particularly interested in foldable smartphones. However, the foldable iPhone’s most important market is described as China rather than the United States.
Apple has reportedly seen a resurgence in China, supported by its new orange-colored iPhone. Foldable smartphones are said to be very popular in China, which is described as the largest market for these devices. The article further states that foldable smartphone sales in China have been growing briskly.
The article concludes that a foldable iPhone could be a positive for Apple, but not necessarily a standalone reason to buy the stock. It argues that the higher price point could support sales through upgrades, though it emphasizes that investors should view the company’s broader compounding business model as the primary driver rather than the hardware launch itself.
Premium gym chains are entering a “golden era” that is ending or already in decline, as rising operating costs collide with shifting consumer preferences toward more flexible, community-based ways to exercise. Long-term memberships are shrinking, margins are pressured by higher rents and facility expenses, and competition from smaller, more personalized…