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Apple launched its Vision Pro mixed-reality headset in February 2024, but plans for a successor appear to be far off. Bloomberg managing editor Mark Gurman said in his Power On newsletter that he does not expect the next Vision Pro edition until 2028 at the earliest, while Apple will likely continue supporting the current model.
Gurman said Apple’s next Vision Pro is not expected until 2028 at the earliest. He added that, despite the long gap, Apple is expected to maintain customer support for the existing headset.
Gurman also said he hopes another Vision Pro is released, but noted that “many of Apple’s top executives have written off the current Vision Pro as a product given its price and weight.”
Gurman said Apple is prioritizing other hardware and software efforts, including an “AI pendant” and camera-equipped AirPods that are reportedly in prototype testing. He also said Apple’s Vision Products Group is working toward augmented reality glasses.
In Gurman’s view, the Vision Pro is a “stepping stone” toward augmented reality glasses.
The Vision Pro is a mixed-reality headset that supports both augmented reality and virtual reality. In augmented reality mode, users can run apps for work, tasks, and entertainment while still seeing the real world around them. In virtual reality mode, users do not see the real world and instead experience a fully digital environment.
Competitors include Meta’s Quest 3 and 3S, as well as HTC’s Vive Focus Vision.
Grand View Research expects the global mixed-reality market to grow at nearly a 30% annual rate until 2030, driven by entertainment and gaming as well as workplace uses such as employee training, 3D manufacturing, and industrial repairs.
Tech tester Austin Evans, who has nearly 6 million subscribers on YouTube, called the Vision Pro “an incredible piece of tech,” but said he is not convinced it will have a permanent place in Apple’s lineup. Evans told CNET that he remains unconvinced the design will be comfortable enough for long-term use, and he worries the headset may see only a few years of software updates before being scaled back or shifted toward commercial focus. He added that he hopes the underlying technology will eventually “trickle down” to AR glasses.
In CNET’s review, editor Scott Stein described the Vision Pro as “mind-blowing,” even considering its cost. The review also noted that watching an NBA game in the headset is interesting, though it warned against wandering around in the real world while using the device due to safety concerns.
Gurman said Apple’s VisionOS 27 event later this year (date and time to be announced) will focus on new AI editing tools, Siri features, and improvements to iOS 27, iPadOS 27, and MacOS 27.
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