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Google has set a deadline of June 15, 2026 for websites to fully stop back button hijacking practices, warning that sites that do not comply will face penalties in Google Search results.
Back button hijacking is a technique that interferes with a browser’s history stack to trap users on a site or redirect them to pages that may include excessive ads, discount codes, or affiliate links. Google says the practice is typically carried out using JavaScript to manipulate the history stack, breaking default navigation and keeping users within a site’s ecosystem longer or steering them to undesired pages.
Google issued a final warning, stating it has seen a sharp rise in back button hijacking. The company said the behavior significantly degrades user experience and has formally added back button hijacking to its list of “clear violations” under its policy on harmful behavior.
Website owners have about two months to review their codebase, including third-party libraries and ad scripts, and remove disruptive scripts. After the June 15, 2026 deadline, Google said sites that continue to violate the policy will face manual penalties or ranking demotions in Google Search results.
Google has also previously tightened controls against “Parasite SEO,” where third parties host content on reputable sites to gain rankings. In addition, the company is tightening restrictions on expired-domain abuse, a tactic in which spammers buy old, reputable domain names to publish low-quality content and manipulate search algorithms.

Premium gym chains are entering a “golden era” that is ending or already in decline, as rising operating costs collide with shifting consumer preferences toward more flexible, community-based ways to exercise. Long-term memberships are shrinking, margins are pressured by higher rents and facility expenses, and competition from smaller, more personalized…