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Vietnam is accelerating its efforts to become one of the most dynamic and trusted supply centers in ASEAN, supported by robust manufacturing capacity and deeper integration into global production networks.
From a global perspective, Vietnam’s appeal is built on three core strengths: stability, scalability, and connectivity. A highly stable economic and political environment supports long-term sourcing strategies, while Vietnam’s expanding production base can meet both large-volume output and increasingly complex technical and quality requirements.
According to the Australian business community and international exhibitors, global companies are recalibrating how and where to source, and Vietnam is increasingly seen as a potential destination. The emphasis in today’s sourcing is not only on cost, but also on adaptability, reliability, and the ability to build long-term strategic partnerships.
Mr. Ewin Law, CEO of the Australian Chamber of Commerce in Vietnam (AusCham), said Vietnam has established itself as one of the region’s most dynamic production and supply hubs due to stable economic growth, competitive export capacity, and a progressively more professional supplier network. He added that Vietnamese firms can flexibly meet stringent quality standards and compete for international buyers.
From the perspective of foreign firms, sourcing is also described as a relationship built on trust and long-term linkages—especially as global trade volatility continues to affect investment and operations.
Mr. James Liu, CEO of Global Sources, said Vietnam is attracting markets including the United States, Europe, Australia, and across Asia, reflecting global business confidence in Vietnam’s role as a sourcing hub. He also noted that international sourcing fairs have helped demonstrate local strengths aligned with global opportunities, with cross-border partnerships delivering sustainable benefits for both domestic and foreign enterprises.
Mr. James Liu said that forecasts for October 2026 indicate Global Sources will coordinate with Vietnamese trade promotion bodies to launch a Vietnam Sourcing Exhibition in Hong Kong (VISS) in Hong Kong, China. The event is intended as a dedicated platform for Vietnamese producers to meet international buyers during the peak sourcing season.
At the Global Sourcing Fair Vietnam 2026 held at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City, real-world observations showed that VIP buyer interest rose by more than 50% compared with the same period in 2025.
The fair also created a diversified sourcing ecosystem, with a focus on quality and tangible experience for both domestic and foreign business communities and visitors. Global Sources said its broader exhibition series spans Indonesia, Saudi Arabia, Guangzhou (China), and Vietnam, aiming to build a year-round network of supply connections and support global trade flows.
Global Sources also highlighted its platform reach, stating it serves more than 14 million users and buyers registered worldwide.
Pham Dang Khanh, Deputy General Director of Vinexad, emphasized that the value added of trade and industrial promotion activities at fairs lies in connecting buyers and sellers while driving growth, innovation, and scale for both sides. He said buyers are provided direct access to technological innovations, superior production capacity, and the latest product trends.
In the broader Vietnamese context, Ho Chi Minh City is viewed as a key supply hub in Southeast Asia and is evolving into an internationally scaled megacity. Local authorities see trade promotion and industry as major drivers of economic growth—boosting the competitiveness of domestic firms and positioning Vietnam as an attractive destination for global business.
For 2026, the Department of Industry and Trade and the Ho Chi Minh City Center for Trade Promotion and Investment will coordinate 55 domestic trade promotions, 11 abroad, and 8 support activities. Through these activities, the city’s industry and trade sector aims to strengthen direct connections between domestic and foreign enterprises, as well as build networks of distributors and international partners to form stable, sustainable supply chains.
Many businesses in Ho Chi Minh City expect more opportunities to meet potential customers and partners in the same sector to expand exports, and they called for continued favorable policies to help Vietnamese brands and products reach global markets.
With substantial supply chain capacity, Vietnam is positioned to capitalize on global demand for diversified goods and services, supported by ongoing trade promotion and information exchange efforts that help connect Vietnamese producers with international partners and customers.
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