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Hard Rock International marked its fifth consecutive year as the premier entertainment destination of race weekend, keeping crowds engaged throughout the FORMULA 1® CRYPTO.COM MIAMI GRAND PRIX 2026 with a lineup of live performances spanning hip-hop, EDM, country, house music and more.
On Friday, May 1, DJ and producer Zedd and hip-hop artist Nelly set the tone for the weekend at the Hard Rock Beach Club trackside stage. The lineup continued into the night at Hard Rock Live for the Official Formula 1® Crypto.com Miami Grand Prix Kickoff Concert, featuring multi-platinum country star Kane Brown and EDM phenomenon Marshmello.
On Saturday, May 2, Marshmello and DJ Diesel (Shaquille O’Neal) performed at the Hard Rock Beach Club.
On Sunday, May 3, breakout house duo Loud Luxury and country star Kane Brown brought the weekend to a close.
Keith Sheldon, President of Entertainment and Brand Management at Hard Rock International and Seminole Gaming, said: “Reaching this five-year milestone of the Hard Rock Beach Club at the Formula 1 Crypto.com Miami Grand Prix is something we're incredibly proud of. We've built something truly unique here — an experience that combines world-class entertainment, exclusive cabanas and unparalleled views of the racing action in a way that only Hard Rock can deliver. We're excited to continue growing this experience and delivering something special for fans year after year.”
The Hard Rock Beach Club is located outside Turns 11-13 at Miami International Autodrome. Ticket holders had access to live outdoor performances, luxury cabanas with unobstructed views of on-track action, resort-style pools, and an elevated food and cocktail menu throughout the weekend.
Hard Rock International (HRI) operates venues in nearly 80 countries, spanning more than 300 locations including owned/licensed or managed Hotels, Casinos, Rock Shops, Live Performance Locations and Cafes. The company also owns the world’s largest and most valuable collection of authentic music memorabilia, with more than 88,000 pieces displayed globally.
HRI’s Unity by Hard Rock loyalty program rewards members across participating properties. Hard Rock Digital supports sports betting and iGaming experiences with products remixed in the spirit of Hard Rock for players worldwide.
HRI has received industry, destination and workplace awards across travel, hospitality, gaming, entertainment and food & beverage sectors. The company currently holds investment-grade ratings from S&P Global Ratings (BBB), Moody’s Investors Service (Baa2), and Fitch Ratings (BBB).
Source: Hard Rock International

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