Beamr Launches VISTA for Subjective Quality Testing at Scale

Beamr Imaging Ltd. (NASDAQ: BMR) announced the launch of VISTA, a managed platform for subjective video quality testing at scale, designed to validate whether AI-enhanced video looks better to real viewers. The company said it will demonstrate VISTA at NAB Show 2026, applying the platform to validate the perceptual quality of NVIDIA RTX Video Super Resolution when enhancing a 720p source to 4K.

Purpose and approach of VISTA

Beamr said the video industry has lacked a scalable method to confirm that AI improvements are perceptually better for viewers. It noted that teams typically rely on either fast objective metrics that may not be reliable enough, or on complex and expensive subjective lab tests that can take weeks.

According to Beamr, VISTA addresses this gap by enabling video teams to compare video versions at scale using real viewers. The company said VISTA delivers “verified and decision-ready results in days” without the operational overhead of traditional subjective testing.

NAB Show 2026 demonstration: 720p to 4K quality validation

At NAB 2026 (April 18-22, 2026) in Las Vegas, Beamr will present a demonstration using VISTA to validate NVIDIA RTX Video Super Resolution AI quality enhancement from 720p to 4K.

Beamr said the demonstration compares RTX Video Super Resolution against standard upscaling using bicubic upscaling. In both cases, the video was compressed using Beamr’s Content-Adaptive Bitrate (CABR).

Results and testing details

Beamr reported that RTX Video Super Resolution outputs showed better perceptual quality than standard upscaling (bicubic upscaling). The company said the tests were performed across 60 qualified viewers with statistical confidence of 95%.

Company and partner comments

Sharon Carmel, Beamr CEO, said: “Every video change is risky, and when a video team wants to know if a quality change is safe to ship, they either trust the metrics and hope for the best, rely on internal experts’ opinion, or run an expensive lab test. We built VISTA because we faced the same challenge while developing our compression technology, CABR. We needed real viewer validation at scale and in production speed – and now any video team can have that.”

Richard Kerris, VP of Global Media & Entertainment at NVIDIA, said: “NVIDIA RTX Video Video Super Resolution is built on the conviction that AI should make video demonstrably better — not just algorithmically better. Beamr VISTA puts that claim in front of real viewers and delivers statistically confident results at production speed. Seeing NVIDIA RTX VSR outperform standard upscaling with 95% confidence across 60 qualified viewers is exactly the kind of rigorous, viewer-grounded validation the industry needs as AI becomes central to every stage of the video pipeline.”

Availability at NAB and company background

Beamr said its video experts will be available throughout NAB Show at Booth W3514.

Beamr described itself as a leader in content-adaptive video compression, trusted by media companies including Netflix and Paramount. The company said its perceptual optimization technology (CABR) is backed by 53 patents and has won an Emmy Award for Technology and Engineering. Beamr also stated that its technology reduces video file sizes by up to 50% while preserving quality and enabling AI-powered enhancements.

Beamr said its deployment options include on-premises, private or public cloud, including availability for Amazon Web Services (AWS) and Oracle Cloud Infrastructure (OCI) customers.

Forward-looking statements

Beamr said the press release contains forward-looking statements subject to risks and uncertainties, including statements about strategic and business plans, technology, relationships, objectives and expectations, and future results and performance. The company said it undertakes no duty to update such information except as required by applicable law.