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Giấy phép số 4978/GP-TTĐT do Sở Thông tin và Truyền thông Hà Nội cấp ngày 14 tháng 10 năm 2019 / Giấy phép SĐ, BS GP ICP số 2107/GP-TTĐT do Sở TTTT Hà Nội cấp ngày 13/7/2022.
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As interest rates rise, real estate investors are prioritizing assets capable of generating stable cash flows, shifting from rapid trading toward sustainable accumulation.
New signals from Vietnam’s financial system indicate the real estate market is moving into a different phase than the period of cheap capital.
From the start of 2026, the State Bank of Vietnam issued regulations to control credit growth so it does not exceed 25% of the year’s growth target (around 15%). Under the rules, credit outstanding for real estate loans at each credit institution must not grow faster than overall credit growth. Lending for production and business is prioritized to support macroeconomic stability.
The policy direction is clear: liquidity is not being removed from the economy, but standards for selecting assets—especially higher-risk segments—are tightening.
Pressure is visible in the credit structure of the real estate sector. The State Bank’s report as of 31/12/2025 shows credit outstanding for real estate loans across credit institutions reached about 4.74 million trillion dong, up 36.24% from end-2024. This growth is higher than the economy’s overall credit growth and represents 25.53% of total system credit.
Alongside credit screening, mortgage rates for real estate purchases are also moving toward more cautious levels. Vietnam’s “Big 4” banks have raised mortgage rates to high levels, with some approaching 14% per year. Private banks keep mortgage rates high as well, at around 9–10.5% during promotional periods and above 11% when rates are floating.
These changes are driving a shift in how investors evaluate opportunities. When the cost of capital rises, the investment question becomes less about whether an asset will appreciate and more about whether it can generate sufficient cash flow to cover financing costs.
Buyer behavior data cited from VARS IRE indicates that financially capable investor groups continue to invest, but prefer products with clear legal status, the ability to generate stable rental cash flow, and a clearly defined long investment horizon.
Opportunities still exist in projects with clear exploitable value, particularly in areas with developed infrastructure and transparent planning.
In high-interest-rate cycles, capital tends to reallocate. Instead of flowing into speculative assets, funds increasingly seek properties with usable value and stable long-term cash flows.
In many global real estate cycles, assets in city centers—especially those linked to economic-tourism-service activity—tend to hold value better because they rely not only on appreciation expectations but also on cash flow from actual operations.
In Vietnam, this logic is becoming more evident as the market restructures. Projects in outer suburban areas or those heavily dependent on credit funding may face liquidity pressure. Meanwhile, properties in central areas with concentrations of tourism and service activity typically have an advantage in terms of extractable value.
The Legend Danang is cited as an example of this structure. The urban spine along the Han River—Dragon Bridge—downtown has long been regarded as the city’s most dynamic area for tourism, services, and entertainment. It is also where international and domestic visitors cluster, supporting hospitality and tourism service activities.
In the market’s new cycle, the key question for investors is no longer simply whether to invest in real estate, but which assets can withstand changing interest-rate and credit conditions.
“Smart money” does not disappear; it shifts away from weaker assets toward those with stronger value foundations. Investors continue to deploy capital, but with greater prudence—placing more emphasis on legal clarity, exploitable potential, and real asset quality.
As a result, the market is moving from a “buy on momentum” phase to a “buy by asset quality” phase.

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