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Giấy phép số 4978/GP-TTĐT do Sở Thông tin và Truyền thông Hà Nội cấp ngày 14 tháng 10 năm 2019 / Giấy phép SĐ, BS GP ICP số 2107/GP-TTĐT do Sở TTTT Hà Nội cấp ngày 13/7/2022.
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Trustpilot Group PLC is seen by JPMorgan as a potential “clear AI winner,” with a path that could more than double its share price by the end of 2029.
In a research note, analyst Joseph George outlines how Trustpilot could reach its goal of a 30% adjusted EBITDA margin by 2030.
JPMorgan’s illustrative model suggests Trustpilot could grow adjusted EBITDA and free cash flow at a compound annual rate of more than 30% between 2026 and 2030—an expected pace that the bank says is well above the sector average across its software coverage.
JPMorgan argues that growth should be supported by rising consumer adoption of AI tools. The bank cites data showing Trustpilot was the fifth most cited domain globally on ChatGPT through January 2026, despite having a relatively modest scale compared with widely trafficked sites such as Wikipedia and Reddit.
The bank also points to network effects—where increased usage reinforces the platform’s value—as a potential driver of margin expansion over time.
Using typical high-growth software valuation multiples applied to its 2030 estimates, JPMorgan expects Trustpilot’s shares to trade close to £5 by December 2029. That would imply a compound annual return of more than 20% from current levels.
JPMorgan notes the shares have pulled back 13% from recent highs. The bank attributes part of the decline to a block listing, following a rise of more than 30% on the day of the company’s full-year 2025 results.
JPMorgan views the retreat as an attractive entry point, particularly given what it describes as a significant runway in Trustpilot’s less mature North American market.
The bank reiterates its “overweight” rating and its December 2026 price target of £3.50. In early afternoon trading, the shares were changing hands for 225.4p, up 6%.
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